{"id":6311,"date":"2024-10-05T16:50:30","date_gmt":"2024-10-05T13:50:30","guid":{"rendered":"https:\/\/taitung.eu\/?p=6311"},"modified":"2024-10-05T17:35:30","modified_gmt":"2024-10-05T14:35:30","slug":"despre-meme-uri","status":"publish","type":"post","link":"https:\/\/taitung.eu\/index.php\/despre-meme-uri\/","title":{"rendered":"Despre meme-uri"},"content":{"rendered":"

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Meme-urile, a\u0219a cum le \u0219tim cu to\u021bii, sunt ni\u0219te imagini, de cele mai multe ori poze, cu un text amuzant, care au rolul de a transmite o informa\u021bie (fie ea doar o glum\u0103). Farmecul lor, pe l\u00e2ng\u0103 faptul c\u0103 pot fi transmise global aproape instant, este versatilitatea utiliz\u0103rii acestora. Adic\u0103, un meme poate fi folosit \u00een nenum\u0103rate contexte, dar s\u0103 aib\u0103 acela\u0219i efect.<\/p>\n

Dac\u0103 putem spune a\u0219a, meme-ul a fost \u201dinventat\u201d de biologul Richard Dawkins. \u00cen 1976, \u00eentr-o carte de-a sa intitulat\u0103 \u201dThe Selfish Gene\u201d, el a definit acest termen. Interesant titlu, dac\u0103 stai s\u0103 te g\u00e2nde\u0219ti c\u00e2te persoane pot r\u00e2de datorit\u0103 unui meme\u2026de unde egoism \u00een \u00eenveselirea oamenilor?<\/p>\n

Dar \u00een cazul acesta, sensul de egoism are un \u00een\u021beles pu\u021bin diferit. Cum \u00een natur\u0103 exist\u0103 lupta pentru supravie\u021buire, conform teoriei de selec\u021bie natural\u0103 a lui Darwin, iar o gen\u0103 tinde s\u0103 se replice egoist, a\u0219a e \u0219i \u00een cazul nostru. Dawkins nu distinge dac\u0103 o informa\u021bie se afl\u0103 pe o sec\u021biune a ADN-ului sau tip\u0103rit\u0103 ca o propozi\u021bie \u00eentr-o carte. Potrivit acestuia, informa\u021bia se \u00eenmul\u021be\u0219te, fie ca gen\u0103 prin diviziunea celular\u0103 \u0219i replicarea asociat\u0103 a catenei de ADN, fie prin comunicare (\u00een acest caz un meme). A\u0219adar, putem spune c\u0103 exist\u0103 o \u00eentrecere pentru memorabilitate, ceea ce vor \u021bine oamenii minte, vor recunoa\u0219te indiferent de situa\u021bie.<\/p>\n

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Numele de meme \u00eel argumenteaz\u0103 autorul \u00een carte: \u201dWe need a name for the new replicator\u2026I want a mono-syllable that sounds a bit like gene\u201d.<\/p>\n

R\u0103sp\u00e2ndirea viral\u0103 a meme-urilor este modul prin care majoritatea popula\u021biei a ajuns s\u0103 le cunoasc\u0103. Datorit\u0103 internetului \u015fi a mediilor de comunicare online, aproape oricine le poate vedea, dar nu totdeauna \u0219i \u00een\u021belege. Evenimente importante, at\u00e2t din punct de vedere cultural, c\u00e2t \u0219i politic, economic sau social, ajung s\u0103 devin\u0103 meme-uri pe care, la un moment dat, numai anumite persoane la mai pot \u00een\u021belege, ca un fel de inside jokes.<\/p>\n

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Acest fapt poate fi aplicat \u0219i invers; nu trebuie s\u0103 fi vizionat un film sau un serial pentru a putea \u00een\u021belege gluma. Astfel ea poate deveni mai accesibil\u0103, iar oamenii vor fi mai tenta\u021bi s\u0103 foloseasc\u0103 meme-ul respectiv \u00een diferite contexte \u0219i filmul sau serialul va c\u00e2\u0219tiga mai mult\u0103 publicitate. Pe acest aspect se bazeaz\u0103, \u00eens\u0103, \u0219i unele companii care recurg la meme-uri ca un mod de marketing pentru a c\u00e2\u0219tiga c\u00e2t mai mul\u021bi clien\u021bi. Ele sper\u0103 s\u0103 atrag\u0103 astfel \u0219i publicul mai t\u00e2n\u0103r. C\u00e2te reclame nu am v\u0103zut la televizor sau pe social media legate de ni\u0219te produse, care nou\u0103 poate nu ne-ar fi de folos, dar a c\u0103ror reclam\u0103 (un meme) ne-a f\u0103cut mai interesa\u021bi de acestea? De multe ori se \u00eent\u00e2mpl\u0103, \u00eens\u0103, ca cei responsabili de marketingul unei firme, apar\u021bin\u00e2nd genera\u021biei mai \u00een v\u00e2rst\u0103, s\u0103 nu \u00een\u021beleag\u0103 pe deplin cum trebuie realizate acestea \u0219i astfel s\u0103 nu aib\u0103 efectul dorit.<\/p>\n

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\u00cen orice caz, scopul meme-urilor este, \u00een cele din urm\u0103, de a ne face s\u0103 r\u00e2dem, chiar dac\u0103 asta se datoreaz\u0103 unei variante at\u00e2t de proaste a meme-ului, \u00eenc\u00e2t devine amuzant\u0103. Ele pot chiar s\u0103 fac\u0103 unele rela\u021bii dintre oameni mai apropiate. Astfel poate exista o atmosfer\u0103 mai relaxat\u0103 \u00eentr-un grup. \u00cen unele cazuri, c\u00e2nd nu \u0219tii cum s\u0103 r\u0103spunzi la un mesaj, un meme poate fi o solu\u021bie acceptabil\u0103. Evident nu \u00een situa\u021bii prea formale; imagineaz\u0103-\u021bi s\u0103 trimi\u021bi un meme unui profesor ca r\u0103spuns pentru o not\u0103 pe care \u021bi-a dat-o?:) Este uimitor cum aceste imagini cu un text variabil pot sparge p\u00e2n\u0103 \u0219i bariera de comunicare dintre persoane de na\u021bionalit\u0103\u021bi diferite, doar prin mesajul pe care \u00eel transmite poza respectiv\u0103.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

    Meme-urile, a\u0219a cum le \u0219tim cu to\u021bii, sunt ni\u0219te imagini, de cele mai multe ori poze, cu un text amuzant, care au rolul de a transmite o informa\u021bie (fie ea doar o glum\u0103). Farmecul lor, pe l\u00e2ng\u0103 faptul c\u0103 pot fi transmise global aproape instant, este versatilitatea utiliz\u0103rii acestora. Adic\u0103, un meme poate…<\/p>\n","protected":false},"author":67,"featured_media":6315,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1304],"tags":[],"class_list":["post-6311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prin-lume"],"yoast_head":"\nDespre meme-uri -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taitung.eu\/index.php\/despre-meme-uri\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Despre meme-uri -\" \/>\n<meta property=\"og:description\" content=\"    Meme-urile, a\u0219a cum le \u0219tim cu to\u021bii, sunt ni\u0219te imagini, de cele mai multe ori poze, cu un text amuzant, care au rolul de a transmite o informa\u021bie (fie ea doar o glum\u0103). 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